Eric Thompson, Content Marketer

I build systems that help small content teams produce work they're proud of.

Send me an email or find me on LinkedIn.
Also, here's my are.na if you wanna hang out there.

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Work Samples

Blogs & Reports

• Funder Survey Data: A Look Inside the Nonprofit Sector in 2025
• 9 unique website color schemes from popular brands
• How Slack Transformed Their CI With Tracing
• How Refinery Helps With Sampling Complex Event Data

Thought Leadership

• The Market Wedge: How to Pick Your Initial Market
• How Valuation Works
• How can foundations support nonprofits in 2025?
• The critical need to modernize state & local payment processing

Copywriting

• Why Submittable
• Impact Card Product Page
• Benevity Alternatives LP

Podcast

• David Callahan on the rise of mega donors 'parachuting in' to reshape philanthropy
• Beth Kanter on AI & the One Question That Will Help You Make Sense of It

Video

• How do you know when you get CSR Right?
• The Future of Employee Giving
• To Get Anyone Involved in Employee Giving You Need Two Yeses
• How Workplace Giving Should Work

Project Management

My Project Management Approach

• A good brief template
• Shepherding a podcast to a 230% increase in subscribers (+ template)
• Ditching a content calendar and getting into a flow (video walk thru)

Results

• 230% increase in podcast subscribers.
• “We've seen a 61% increase in MQL conversion rate over four months since working with Eric”
  - A data/business intelligence client
• "Of the 10 articles that drove the most product trials in November, Eric wrote 6."
  - A data/business intelligence client.
• “We've seen 7 consecutive months of keyword traffic growth. Not a single down month since we've been working together.”
  - A data/business intelligence client

Testimonials

• “Eric was easily one of the most invested and thoughtful teammates I've worked with.”
  - Ray Lombardi, Senior Graphic Designer at Submittable
• “He thinks deeply, advocates fiercely, and cares wholeheartedly. He's the kind of colleague that elevates everyone's work.“
  - Laura Price Steele, Writer and Editor at Submittable
• "Eric is one of the most talented content writers I've worked with. He has an amazing ability to take complex concepts and make them accessible to anyone without talking down to the target audience. You won't find another writer that can pull that off."
  - Mark Rogers, Director of Strategy at Animalz
• "Eric is a masterful writer. His diligent research paired with his conversational-yet-professional style makes for truly impactful content that is also a pleasure to read."
  - Ember Erickson, Co-founder, Head of Revenue at BiProxi
• "I... really enjoyed reading this. [Eric has] a really strong writing voice and [he] implements the conversational tone very smoothly for such a dry topic."
  - Ronald Barba, Editor at Animalz

Cool Stuff

• Cover2Cover, my little book journal. When I finish a book, I design a new cover and write a little about it.
• My copy swipe file, which I now host on are.na. I actively add inspo, so give it a follow.
• A few homepage experiments:
• Shadows Theme
• Bluesky Theme
• Glacier Theme