This is a brand video to establish our voice for the CSR audience. In the lead-up to the launch of the Impact Card (see Impact Card, The Future of Employee Giving, To Get Anyone Involved in Employee Giving You Need Two Yeses, and How Workplace Giving Should Work), we needed to apply our branding work from the Why Submittable brand project to showcase our vision for what CSR could be.
This video lived on our website to show an audience already relatively aware of our product that we "get it" beyond the buzzwords and corporate speak.
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